Tokyo Art Book Fair
April 2024Rebranded identity and system for Tokyo Art Book Fair.
Typeset in M PLUS 1 p.
DELIVERABLES:
Animated Wordmark — recognizable at any frame within the sequence.
Promotional Video — 1920 x 1080 pixels
Stage Screens — 1920 x 1080 pixels
Save the Date Promo — 1080 x 1080 pixels
Animated Event Posters — 1080 x 1350 pixels
Typeset in M PLUS 1 p.
DELIVERABLES:
Animated Wordmark — recognizable at any frame within the sequence.
Promotional Video — 1920 x 1080 pixels
Stage Screens — 1920 x 1080 pixels
Save the Date Promo — 1080 x 1080 pixels
Animated Event Posters — 1080 x 1350 pixels
︎︎︎Animated Wordmark
![]()
TOKYO ART BOOK FAIR is an annual book fair in Japan specializing in art publications. It is the biggest of its kind in Asia and aims to champion and lead art publishing culture in the region, allowing visitors to experience the ever evolving, vibrant arena of arts publishing.
My concept is driven by responsive design. Each decision was made to create a versatile and contemporary identity that supports the growth and evolution of the book fair. I employed simple geometric shapes in my system as abstract references to printed matter, adding motion to demonstrate balance, growth, exchange, and connection. With a limited color palette of just black and white, the colors of the materials and exhibitors of the fair are able to be celebrated to their fullest.
︎︎︎Promotional Video
︎︎︎Stage Screens
![]()
![]()
︎︎︎Save the Date Promo
︎︎︎Animated Poster Set
![]()
︎︎︎Stage Screens
︎︎︎Save the Date Promo
︎︎︎Animated Poster Set
