Phinista Café Wordmark & Campaign

March 2023

Rebranded identity for a local small business in the Boston area.

Wordmark + three other branding applications completed for Sophomore Typography II at Boston University.

︎︎︎Wordmark

Phinista Café is a French Vietnamese informal café featuring quality and bold flavors from French and Vietnamese culture. They are most known for their Vietnamese coffee and diverse food offerings.

The goal of this project was to design a contemporary wordmark for a trendy café influenced both by the elegance of French café culture and the boldness of Vietnamese flavors. The color palette is inspired by the environment of Vietnam, while the type is set to invoke French grace.

︎︎︎Signage
︎︎︎Business Card
︎︎︎Menu 


︎︎︎Tote Bag